Astal Group: logo and brand identity for a construction company
For Astal Group we designed a logo with the lettering ASTAL in a custom typeface and the word GROUP. The color palette is based on navy and yellow with grays, and the brand typeface is Inter. On the boards we show a moodboard, the logo on a hard hat and on a card, and a website on a laptop.
- Client
- Construction company, steel structures
- Scope
- Logo, Brand identity
- Typefaces
- Inter
- Colors
- #1A223F
- #202E55
- #F8B443
- #82838B
- #C8D1D6
- logo
- brandmark
- logo versions
- color palette
- typography
- website
What’s on the boards
The ASTAL lettering in a custom typeface is meant to underline the brand’s link with steel and the construction industry, as described on the board with the primary logo version.
- logo on a photo of scaffolding
- logo and the A brandmark on a yellow hard hat
- card with the logo on a yellow background and a yellow logo on navy
- primary logo version with a description
- moodboard with 9 photos and a palette of 5 colors
- Inter typeface
- website on a laptop
Brand identity with logo: from $125 net
Timeline: 2–3 weeks · pay on completion under $1,000
Full pricing and itemsWhat you get, items to select and the net total
Brand identity: from $125 net
You get:
- Logo in 4 versions, in all colors and formats, or a brand identity built on your logo
- A brand presentation (about 11 pages): mark, typography, colors, applications
- Business card and letterhead design, files ready for the printer
- Colors for print and screen (CMYK, RGB, HEX)
- If you need it, brand guidelines extended by about 20 pages of rules
- Brand identity$125
Total, net$125
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- StudioŁukasz Lorenc
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