Logo design for your business, ready for print and web

If you’re just starting out or need a mark for a business card, a social profile and a website, a logo alone is enough. The logo presentation you get with it works as a cheat sheet for anyone who designs something for you later: your printer, your web developer, the company making your workwear. Nobody has to guess the shade or the font.

It’s different when you already have many touchpoints: signage at your premises, vehicles, a catalog, social profiles run by different people. Then a brand identity helps: the logo presentation expanded with usage rules and ready-made company materials. You don’t have to decide today. You can start with the logo and expand it later, without designing from scratch.

Have a logo your customers know and don’t want to throw it away? We get it. Write in the brief that it’s a refresh or a rebrand. The sketches can then keep what customers recognize you by (color, the shape of the mark) and improve legibility and proportions.

You don’t need a finished spec. The brief at the bottom of the page (four short steps) or a 30-minute call is enough. Answers to a few questions help us:

• what the name is and whether the logo should include a tagline or the year the company was founded,
• who your customers are and who you compete with,
• where the logo will be used most: signage, clothing, packaging, an app, social media,
• which marks you like and which you don’t want (links or screenshots are enough),
• whether there are colors you must use or avoid.

Before you order a logo, check one more thing: whether the name is free in trademark databases (e.g. EUIPO, USPTO or your national office) and as a domain. Changing the name after the design means a new logo, and that’s a waste of time and money.

Based on this, we give you a price and a timeline. Don’t know the answer to every question? We’ll ask about the rest.

You get 3 sketches to start, each in a different direction. None of them right? It happens. We keep drawing at no extra cost, up to 12 in total. You also don’t have to take one sketch as a whole: you can pick the mark from the first and the typeface from the third.

A simple test when you judge them: shrink each sketch to icon size, look at it in one color and put it next to your competitors’ logos. Then don’t ask yourself which one you like most. Ask which one your customers will remember.

We refine the chosen direction: proportions, spacing, line weight, legibility at small sizes and in one color. That’s what makes the mark hold up both on a sign and as an icon. You discuss feedback directly with the designer, from brief to files.

A logo usually has a brandmark, the graphic symbol, and a wordmark, the name set in a chosen typeface. One arrangement of the two won’t fit everywhere, for example in a round profile picture. That’s why you get the logo in four versions:

• horizontal: website header, email signature, letterhead,
• vertical: signage, roll-up banner, catalog cover,
• short: places where the full name is too long,
• mark (brandmark): profile picture, browser icon, embroidery on clothing.

Each version comes in color variants (full color, black, white for dark backgrounds) and a full set of formats:

• SVG, PDF, EPS: vector files that scale without losing quality; for your printer, sign maker and web developer,
• PNG: transparent background; for documents, presentations and social media,
• JPG: where a system won’t accept other files.

You get the colors for print (CMYK) and for screen (RGB, HEX). The logo presentation puts all of this in one file, along with typography and examples of use. A request for the logo “in good quality” stops being a problem.