Education · 7 boards

Myśli Pozytywne: logo and brand identity for a podcast creator

We designed a logo and brand identity for Myśli Pozytywne, an initiative that creates podcasts, audio dramas and audiobooks. The brandmark combines headphones with a light bulb whose filament is shaped like a heart. The color palette is based on sea turquoise, orange and beige. The boards show the logo on a bag, a mug and paper, a background with books, a pattern made of brandmarks and a moodboard with a palette of 5 colors.

Client: Podcast, audio drama and audiobook creator
Scope: Brand identity, Logo, Company stationery
Colors: #20808A
#6FB4BB
#E8DDC9
#D8600A
#FF9E71

logo
brandmark
logo versions
color palette
branded merch

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01 / 07 Logo on a bag

02 / 07 Background with books

Myśli Pozytywne: moodboard with 9 photos about sound and books and a palette of 5 colors with codes — 03 / 07 Moodboard and palette

04 / 07 Primary logo version

05 / 07 Alternative logo versions

06 / 07 Pattern, logo and paper

07 / 07 Mug

Boards

What’s on the boards

The brandmark combines three elements: headphones, a light bulb and a heart in place of the filament.

logo on a white bag
pattern of brandmarks on a peach background
logo embossed on paper
white logo on a turquoise background with books
mug with the logo
moodboard with photos
palette of 5 colors with HEX codes

A scope like this

Brand identity with logo: from $125 net

Timeline: 2–3 weeks · pay on completion under $1,000

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Full pricing and itemsWhat you get, items to select and the net total

Brand identity: from $125 net

You get:

Logo in 4 versions, in all colors and formats, or a brand identity built on your logo
A brand presentation (about 11 pages): mark, typography, colors, applications
Business card and letterhead design, files ready for the printer
Colors for print and screen (CMYK, RGB, HEX)
If you need it, brand guidelines extended by about 20 pages of rules

Brand identity: details and pricing

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