Retail · 14 boards

Dusa: logo and brand guidelines for a furniture company

We designed a logo and brand guidelines for Dusa, a furniture company. The brandmark is a circle with a plant motif of four leaves above an arc, with the word “dusa” below it, set in a thin, rounded typeface. The color palette is based on black, light beige and brown. The boards show the logo above a sofa, versions on four backgrounds, the origin of the mark, and typography with the typefaces Imperial URW and Averta Std.

Client: Furniture company
Scope: Logo, Brand guidelines
Typefaces: Imperial URW, Averta Std
Colors: #93765A
#121212

Order a similar one

01 / 14 Logo on a wall

Dusa: the “About us” (About us) page about handcrafted mid-century furniture, the slogans “Powrót do korzeni” (Return to the roots), “Minimalizm” (Minimalism) and “Harmonia” (Harmony), and photos of furniture — 02 / 14 About us

03 / 14 Brand preview

04 / 14 Primary logo

05 / 14 Secondary logo

06 / 14 Brandmark

Dusa: origin of the mark, the tree of life and a return to the roots together make harmony — 07 / 14 Origin of the mark

Dusa: color palette, deep black, sandy beige, crystal white and caramel brown with HEX, CMYK and RGB codes — 08 / 14 Color palette

09 / 14 Color combinations

Dusa: typography, a headline in Imperial URW Bold and text in Averta Std — 10 / 14 Typography

11 / 14 Clear space

Dusa: shop window in a stone townhouse with brandmarks and the tagline “Tworzymy meble z duszą” (We make furniture with soul) on the glass — 12 / 14 Shop window

13 / 14 Business card on sand

14 / 14 Street billboard

Boards

What’s on the boards

The mark combines the tree of life and a return to the roots, which together make harmony.

logo on a wall above a sofa
logo on black, beige, white and brown backgrounds
origin of the mark: tree of life, return to the roots, harmony
typography: Imperial URW Bold and Averta Std
brandmark in a circle with leaves

A scope like this

Brand identity with logo: from $125 net

Timeline: 2–3 weeks · pay on completion under $1,000

Order a similar one

Full pricing and itemsWhat you get, items to select and the net total

Brand identity: from $125 net

You get:

Logo in 4 versions, in all colors and formats, or a brand identity built on your logo
A brand presentation (about 11 pages): mark, typography, colors, applications
Business card and letterhead design, files ready for the printer
Colors for print and screen (CMYK, RGB, HEX)
If you need it, brand guidelines extended by about 20 pages of rules

Brand identity: details and pricing

Quote forYour business