Food & drink · 10 boards

Flario: logo and brand guidelines for a restaurant

We designed a logo and brand guidelines for Flario, a brand with the tagline Resto & Chill. The mark is the word flario, where a flame replaces the dot over the letter i. The brand colors are black, white and caramel brown. The boards show the guidelines cover with a photo of a cook by the fire, the table of contents, the primary mark, the version with the tagline, the brandmark alone and the color versions.

Client: Restaurant
Scope: Logo, Brand guidelines
Colors: #B77332
#010101

01 / 10 Guidelines cover

02 / 10 Table of contents

03 / 10 Primary mark

04 / 10 Tagline version and brandmark

05 / 10 Color versions

06 / 10 Brand typography

Flario: color palette, caramel brown and black as the main colors, plus light beige, orange, dark brown and grays with codes — 07 / 10 Color palette

08 / 10 Mark clear space

Flario: unacceptable mark modifications: changed color, layout and orientation, distortion, another font and a hard-to-read background — 09 / 10 Unacceptable modifications

10 / 10 Back cover

Boards

What’s on the boards

A flame replaces the dot over the letter i, and its enlarged shape returns as the background of the guidelines pages.

brand guidelines cover with a photo of a cook by the fire
table of contents of the guidelines
primary mark, black on a white background
version with the tagline Resto & Chill
flame-shaped brandmark
color versions: black, caramel and white on black and caramel backgrounds

A scope like this

Brand identity with logo: from $125 net

Timeline: 2–3 weeks · pay on completion under $1,000

Order a similar one

Full pricing and itemsWhat you get, items to select and the net total

Brand identity: from $125 net

You get:

Logo in 4 versions, in all colors and formats, or a brand identity built on your logo
A brand presentation (about 11 pages): mark, typography, colors, applications
Business card and letterhead design, files ready for the printer
Colors for print and screen (CMYK, RGB, HEX)
If you need it, brand guidelines extended by about 20 pages of rules

Brand identity: details and pricing

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