Uroda i zdrowie · 8 boards

Privet: logo, color palette and packaging for a cosmetics brand

For Privet, a cosmetics brand with a brow gel, we designed a logo, moodboard, color palette and packaging. The moodboard combines Art Nouveau ornaments, Botticelli’s paintings and photos of women among flowers. The box shows an illustration of a woman with wavy red hair on a mint background. The palette is pistachio green, dark brown, muted plum and two light beiges.

Client: Cosmetics brand (brow gel)
Scope: Logo, Brand identity
Colors: #A6CDA3
#221E1B
#5A464C
#F5F4EB
#EBE6D4

logo
brandmark
color palette
packaging
illustrations
mockups

01 / 08 Logo

Privet: moodboard with Art Nouveau graphics, Botticelli paintings, photos of women among flowers and a color palette — 02 / 08 Moodboard

Privet: brow gel box with an illustration of a red-haired woman among baby’s breath sprigs — 03 / 08 Packaging

04 / 08 Primary logo

05 / 08 Logo versions

Privet: color palette V1 with Pistachio, Dark Brown, Rose Ebony, Ivory and Bone, with codes — 06 / 08 Color palette V1

Privet: color palette V2 with Pistachio, Dark Brown, Rose Ebony, Alabaster and Eggshell, with codes — 07 / 08 Color palette

Privet: green tube with a P monogram next to a vase of baby’s breath, in the shadows of sprigs — 08 / 08 Tube with a monogram

Boards

What’s on the boards

The moodboard sets Art Nouveau ornaments and Botticelli’s paintings next to the brand traits written on the board: romantic femininity, calm and the feeling of being cared for.

white logo on a photo of baby’s breath flowers
moodboard with a description of the brand and its traits
brow gel box with an illustration of a woman
green tube with a P monogram
palette of 5 colors with HEX, CMYK and RGB codes

A scope like this

Brand identity with logo: from $125 net

Timeline: 2–3 weeks · pay on completion under $1,000

Order a similar one

Full pricing and itemsWhat you get, items to select and the net total

Brand identity: from $125 net

You get:

Logo in 4 versions, in all colors and formats, or a brand identity built on your logo
A brand presentation (about 11 pages): mark, typography, colors, applications
Business card and letterhead design, files ready for the printer
Colors for print and screen (CMYK, RGB, HEX)
If you need it, brand guidelines extended by about 20 pages of rules

Brand identity: details and pricing

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