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Service businesses · 7 boards

Open Format: logo and brand guidelines

For Open Format we designed a logo and brand guidelines. The wordmark is a two-line “open format” in a serif typeface, with a rotated letter o and a dot at the end. The palette combines navy and beige with light blue and cream white, the typefaces are DM Serif Display and DM Sans, and the boards also show a folder, letterhead and business cards with beige arcs.

Industry
Service businesses
Scope
Logo, Brand identity
Typefaces
DM Serif Display, DM Sans
Colors
  • #1A3357
  • #F2C8A0
  • #94AFC9
  • #F8F7F3
Order a similar oneProject on Behance (new tab)
Open Format: beige open format wordmark with the tagline Something more than consulting on a navy background with arcs
01 / 07 Cover
Open Format: wordmark with a description of the mark and six versions on white, navy, blue, beige and black backgrounds
02 / 07 Wordmark and color versions
Open Format: primary colors navy and beige and secondary light blue and cream with HEX, RGB and CMYK codes
03 / 07 Color palette
Open Format: typography on a navy background, DM Serif Display for headings and DM Sans for text
04 / 07 Typography on navy
Open Format: navy mug with the logo and a navy paper bag with beige arcs and a pattern
05 / 07 Mug and bag
Open Format: navy folder with a pattern and a beige arc, letterhead and a cover with the logo
06 / 07 Folder and letterhead
Open Format: navy business cards with a beige arc and the logo, and the reverse with a pattern on navy satin
07 / 07 Business cards
Boards

What’s on the boards

The distinctive element of the wordmark is the rotated letter o, and the dot at the end of the word format closes the composition, as the wordmark board explains.

  • brand guidelines cover with a beige wordmark on navy
  • wordmark in six color variants
  • primary and secondary colors with HEX, RGB and CMYK codes
  • typography: DM Serif Display and DM Sans
  • folder with letterhead
  • navy and white business cards with arcs
A scope like this

Brand identity with logo: from $125 net

Timeline: 2–3 weeks · pay on completion under $1,000

Order a similar one
Full pricing and itemsWhat you get, items to select and the net total

Brand identity: from $125 net

You get:

  • Logo in 4 versions, in all colors and formats, or a brand identity built on your logo
  • A brand presentation (about 11 pages): mark, typography, colors, applications
  • Business card and letterhead design, files ready for the printer
  • Colors for print and screen (CMYK, RGB, HEX)
  • If you need it, brand guidelines extended by about 20 pages of rules

Brand identity: details and pricing

Quote forYour business
  • Brand identity$125

Total, net$125

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Brief

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